Content as a marketing tool
You can present travel content as a service to your customer or use it as a marketing tool for branding, creating loyalty, increase attention and sales and serves for SEO-optimization.
We know that content and customer experience will affect sales of your product(s) and/or service(s). The question is - what are you going to do about it? How can you take control and turn this phenomenon to your advantage? How can you exploit this trend, build brand awareness and engage your customer via a personalized interactive approach?
Value added content
Emotional drives of your customer determine the experience and impact of the content.
Therefore intimate knowledge of the drives and expectations of your customer is necessary for optimizing the impact of the content. A sound content strategy should be based on this insight on individual drives and content to be able to present travel content that actually inspire your customer to make them buy your product.
In order to deploy content in reaching a specific experience for a customer one has to realise that most of the criteria that make up a meaningful experience are stored subconsciously.
...........................Content value chain
In determining the needs and drives of individuals one may be able to predict their actions in the future. Specifically in this area WWTEN can help you organize your business so you can take control and turn this phenomenon into your advantage and fully exploit this trend, build brand awareness and engage your customer via a personalized interactive approach.
AIMgen
To support your content strategy WWTEN works with: AIMgen.
Based on AIMgen WWTEN developed an application of this tool for the travel industry: AIMgen Traveller.
AIMgen (Associative Image Matching Generator) is a visual search tool - based on Real Type Matching System (RTMS©) - to help you and your customer identify and categorize his or her emotional drives and personality traits. AIMgen Traveller helps you to determine the most effective content for your customers personal needs. Content your customer will perceive as added value.
If you’re interested to find how you can develop an effective content strategy please see our content services section.
