Changing landscape
Content is a means to an end. Content providers have long been standing at the end of the line, waiting for savvy IT developers to finish their job (and the budgets) before they could come in. But in the 21st century the tables are turning. In this new age content will be leading.
The Obama Factor!
November 2008
Travel is all about experience. What does the traveler want to experience during its travels? What does the traveler want to discover. These are all aspects to keep in mind while creating your customer experience strategy. While times are changing, destinations have to rethink the concept of attracting people. Experts predict that the election of Barack Obama as president of the US last Tuesday will usher in a ‘new dawn’ of travel to the country. The boss of US ranch holidays operator Ranch Rider believes president Obama will encourage more and different people to travel to en experience the US.
Read full articleTravel is all about experience
October 2008
Travelers are looking for authentic experiences and are prepared to pay big money for them, delegates at the ABTA Travel Convention (6-8 October 2008) were told. Martin Lomax, the business development director at Gold Medal Travel, said nearly 50 per cent of people agreed with the following statement about luxury holidays: "These holidays are all about the experience." Speaking in a breakout session entitled 'Selling Luxury', he added: "Luxury is now about authenticity and the enhanced experience and you must differentiate your product."
Read full articleThe importance of understanding your gay traveler
October 2008
The travel world is becoming more and more aware of the importance of understanding what their travelers want and predict their behavior to be able to communicate and reach their customers. The International Gay and Lesbian Travel Association - IGLTA introduces a new tool to help the travel industry to understand their gay travelers and find the proper way to communicate with them.
Read full articleContent hot for future mobile travel planners
September 2008
The world’s 3.2 billion mobile phones could be transformed into 'indispensable' air travel tools within five years, new research shows. Mobiles used as personal travel folders have the potential to hold boarding passes, baggage tracking information and payment data, making travel truly paperless and location independent. There is also the future possibility that they can be used to store visa and biometric information, according to specialist IT provider SITA. For the air transport industry this opens the door to a new way of doing business as mobile phones are currently used by 90% of airline passengers.
Read full article"Content is key"
September 2008
In the coming years content will be key to branding, survival and growth online travel sites.
Consumers in the travel sector are becoming more brand loyal and less likely to use the internet to find new travel sites, according to latest stats from internet monitoring company Hitwise. The company saw inventory owners such as airlines, hotel companies and map providers receive 77% of the share of the top 300 search terms sending visitors to travel websites.
